The landscape of sports broadcasting has undergone a seismic shift over the past decade. With advanc
Introduction: A New Paradigm in Sports Consumption The landscape of sports broadcasting has undergone a seismic shift over the past decade. With advancements in internet technology, the proliferation of smartphones, and the increasing sophistication of digital platforms, fans worldwide are no longer passive spectators confined to traditional television broadcasts. Instead, they are engaging actively through […]

